The Procter & Gamble Company has created reusable, refillable packaging for 11 of its brands. P&G has joined TerraCycle’s Loop, as part of a global effort to end the reliance on single-use packaging and disposable waste.

Loop, created by TerraCycle, and Loop Store, is a new “collect and recycle” circular solution launching in Spring 2019.

Many of P&G’s largest global brands will participate in this innovative platform. Pantene, Tide, Cascade, Crest, Ariel, Febreeze, Oral B, Gillette, Gilette Venus, Pampers, and Always will all be available through the platform. 

Pantene’s beautiful refillable bottles are shown above. 

Last week, Unilever announced that it created reusable packaging for nine of its brands.

Virginie Helias, P&G’s vice president and chief sustainability officer, says, “We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale.”

Helias continues, “We’re proud to partner with TerraCycle as the first CPG company to be part of this transformative program, which is just one of the many ways we are delivering on our Ambition 2030 goals to accelerate sustainable innovation and drive circular solutions.”

Helias adds, “The time to act is now. We are passionate about harnessing the power of our global reach and the strength of our trusted global brands to scale-up more sustainable solutions. Transformative partnerships are key to achieve this mission as no one can succeed alone.”

Tom Szaky, CEO, TerraCycle, says, “We are happy to partner with P&G and other global brands, retailers, infrastructure companies, and the World Economic Forum to create a new way to more responsibly consume products.”

He explains, “Loop aims to not just eliminate the idea of packaging waste but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers will be able to responsibly consume products in specially-designed durable, reusable or fully recyclable packaging. Through the power and reach of trusted brands such as those of P&G we will be able to change consumers’ habits and achieve the scale required for the model to achieve its objectives.”

Stay tuned for more news about all the beautiful, refillable packaging that will soon be available on the Loop platform.